Pareidolia is a psychological phenomena whereby an individual sees something in a stimulus that is otherwise vague or not even present.

Most common examples include seeing animals and faces in clouds and hearing hidden messages on records when played in reverse.

The process of an alphabetical version of pareidolia holds provenance in observing and documenting figures of the alphabet appearing in cracks of paving slabs and flag stones, as well as in relief shadows of tectonic architectural forms.

Documentation takes place in both the populated central and deserted outskirts of a city and its wider built environment.

The project is founded on an ongoing iterative process, which suffixes the symbiotic relationships between typography, photography and architecture into one.

PAKT Gallery, Amsterdam, NL

AIGA magazine, Eye on Design, NYC, US